Forward National Conference

GDLOFT was selected to design this identity for the 2013 AIGA Leadership Retreat, whose theme was "forward." To reflect this theme, and to recognize the Philadelphia chapter members of AIGA, we collected arrow images hand-sketched by the chapter's members at AIGA conferences throughout the months preceding the retreat. Along with the sketches, we collected members' signatures, which we incorporated into some of the designs. Inspired by the concept of "design by community," this identity reinforces the idea that AIGA is defined by its individual members. Designs include banners, brochures, buttons, lanyards, postcards, signage, and social media images.