Our goal was to enhance the overall quality of Focus without disrupting the visual familiarity that donors had come to recognize. We approached this by making careful, intentional updates—refining layouts, sharpening visual hierarchy, and improving clarity across the board. The result was a more polished, readable, and compelling experience that still felt authentically “Wistar.”

 

We also had to consider the complexity behind the scenes. Focus is produced in collaboration with multiple stakeholders, with evolving feedback often arriving after initial layouts have begun. That meant our process had to be highly flexible, responsive, and precise.

 

Each issue required multiple cover options, several rounds of detailed edits, and consistent alignment with the institution’s communication goals. We approached each cycle with the patience, structure, and quality control needed to ensure excellence—every time.