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Effacing Boundaries
Tear the Page. Blur the Line. Redefine the Form.

Client
The Stedman Gallery
Service
The catalog for the Rutgers–Camden art exhibition Effacing Boundariesreflects the exhibition’s theme by “effacing the boundaries” that distinguish a poster from a brochure. GDLOFT designed the catalog so that the viewer must rip the boundaries of the pages in order to turn them. The product becomes a twenty-four-page catalog when all of the boundaries are torn. The viewer has the option to turn the catalog into a poster by removing its staples, thereby “effacing” the brochure.





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