Case For Support

Lutheran Settlement House – Case for Support Brochure

The Big Picture Is What Happens Every Day at Lutheran Settlement House

For over 120 years, Lutheran Settlement House (LSH) has been a lifeline in Philadelphia, providing shelter, counseling, food access, education, and senior support to more than 6,000 individuals each year. As LSH prepared to expand its fundraising efforts, they needed a high-profile case for support brochure to show the full scope of their work and inspire major gifts from donors, foundations, corporations, and government officials.

Our Approach
We brought forward a powerful line from LSH’s copy, “The Big Picture Is What Happens Every Day at Lutheran Settlement House” and made it a central headline. This became the creative foundation of the piece:

Large, full-page photography of staff, volunteers, and clients showed “the big picture” of LSH’s daily impact.

Half-page reveals paired bold visuals with key facts and quotes to balance emotion with information.

Program overviews and statistics gave clarity around the scope of services, from domestic violence counseling to food distribution.

Testimonials reinforced the human stories behind the numbers.

The Result
The brochure became the flagship piece of LSH’s fundraising communications, serving as both a campaign tool and a brand statement.

It elevated a buried idea "The Big Picture" into a resonant message that unified the brochure.

Positioned LSH as a comprehensive, compassionate, and community-centered organization.

Gave donors and officials a clear and inspiring reason to invest in LSH’s work.

By bringing “The Big Picture” forward and pairing it with impactful imagery, we turned a complex story into an inspiring, human-centered fundraising tool.