top of page

City of Philadelphia

PHL Participatory Design Lab

Branding

PHL Participatory Design Lab’s logo was created by subtracting elements from the letters of the words “PHL Participatory Design Lab.” Such subtraction of elements was carefully analyzed, so it did not affect the logos’s readability. Its incompleteness invites viewers to, cognitively, complete the logo making them participants of the creative design process while reflecting the core principles of the PHL Participatory Design Lab. In addition to the logo, Icons and a pattern were created from the subtracted parts of the letters. This addition completed a cohesive identity for the PHL Participatory Design Lab.

  • White Instagram Icon
  • White Facebook Icon
  • White LinkedIn Icon
Let's Meet!
Let's Talk!
Suscribe to our Newsletter!
1400 N. American St.
Studio 402
Philadelphia PA 19122
Kevin Kernan
267.761.9439
kevin@gdloft.com

Thanks for subscribing!

© GDLOFT 2002–2023
10KSB-Logo-2.png
bottom of page