Branding That Makes An Impact. Reinvigorating an organization through a new, authentic,and powerful brand identity.
Servicing those in the Kensington neighborhood, Impact Services is a Philadelphia based nonprofit organization focused on strengthening and empowering its community. From fostering economic and workforce development, to finding housing for homeless veterans, Impact offers many important services vital to the success of Kensington residents.With an outdated and unexciting brand identity, Impact Services lookedto GDLOFT for a total brand identity redesign.GDLOFT redesigned the Impact Services identity with the intent of creatinga new version that reflected the organization’s mission statement and strong connection to people through community outreach. In order to show this visually, GDLOFT created a logo that is completed when the viewer drawsin the “i”. The various “i’s” have been hand drawn by community members, employees, volunteers, and others involved in the organization in order to represent the bringing together of individuals to create the strong community through the organization's work. Each “i” represents a person in the community, having individuality and uniqueness while still being apart of a bigger picture. This library should continuously grow by adding more hand drawn “i’s” over time.