Work, Work, Work,
Work, Work, Work
Work, Work, Work, is a 400 page catalog of GDLOFT’s work highlights from the firm inception to the present (2002-2019). The book contains essays from the studio’s founder, and outside design critics that speak of the firm’s development and design process. The book structure and design attempts to reflect theoretical and conceptual issues that serve as some of the design foundations for many of GDLOFT’s works—audience engagement/investment, metamorphosis/change and multiplicity of experience and use. The book utilizes blind letter pressing, die cutting/perforating and french folding production techniques.