GDLOFT designed this catalog to reflect the diverse yet integrated nature of the program.
For its 2011 program No Idea Too Ridiculous, The Pew Center for Arts and Heritage selected museum organizations each to develop a project on a $1000 budget. Central to the program was the idea that creative practice requires a consciousness of real and imagined constraints. The program's fixed budget would stimulate creativity among the constituents, compelling them to take risks, and allowing them to learn from one another.
GDLOFT designed this catalog to reflect the diverse yet integrated nature of the program. The catalog consists of seven booklets, each conceptually representing one of the individual organizations' projects. The booklets, which are saddle stitched together, converge to form a cohesive experience. The structure of the catalog reflects this design: the booklets function as standalone units or when combined. Their joined form is staggered to add complexity to the production. GDLOFT hand-aligned and stapled all three thousand catalogs.
GDUSA Design Annual 2017