The City of Philadelphia
Equitable Community Engagement Toolkit
Branding
GDLOFT played a crucial role in shaping the project, Equitable Community Engagement Toolkit (ECE Toolkit) for the City of Philadelphia. The primary objective of this initiative was to craft various website graphics and printed materials aimed at connecting with the diverse minority population of Philadelphia, establishing a space for community engagement centered around equity.
In this project, GDLOFT focused on visualizing graphics that capture the essence of Philadelphia and its inhabitants. Using county shapes in the branding and creating diverse illustrations featuring individuals of varying age groups, disabilities, and ethnic backgrounds, we aimed to represent the Philadelphia community. This inclusive approach served as the cornerstone for the entire project, with a commitment to ensuring accessibility.
To explore our design for the Equitable Community Engagement Toolkit, please follow the link: https://engagement-toolkit.phila.gov