AIGA Philly Design Awards

GDLOFT designed this catalog for the AIGA Philadelphia’s Design Awards Competition. GDLOFT focused on representing all designs, for winners or non-winners, as well as creating a book to serve as “art” within the context of a gallery for the winners exhibition. The catalog print-run was limited to the same amount of entries received (which was 576) to represent all the work of the design community. Using a variable printing program, each cover is a different color of a predetermined spectrum. In other words, each cover was a slightly different shade of color from the one previous and the one that follows. The color scheme follows ROYGBIV; thus, making each catalog entirely unique, with no two pieces identical. In addition, each catalog was individually numbered. When all catalogs are stacked together the spines create a seamless spectrum of color that produces the quality of a sculpture.

Each cover was a slightly different shade of color from the one previous and the one that follows. The color scheme follows ROYGBIV; thus, making each catalog entirely unique, with no two pieces identical.

Recognition

Nominee, Cooper Hewitt People’s Choice Awards 2009

COUPE Magazine 2009 Design Awards Annual

Communication Arts 2009 Design Awards Annual

Publication

Damn Good; More Graphic Simplicity; COUPE Magazine

Regular: Graphic Design Today; GDUSA Magazine