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Andrew Zaeh Promotional

Andrew Zaeh, 2018

Sixteen page photo essay serves as a promotional piece for Photographer Andrew Zaeh and The Hole in the Wall Gang Camp. The camp was founded by Actor Paul Newman to give ill children a chance to “raise a little hell” through a variety of year-round programs offered onsite in Ashford, Connecticut. GDLOFT curated and selected images for the 11 x 17 newsprint mailer.


8.5 x 5.5 pages are also inserted and folded within the mailer, opening up to larger 11 x17 size posters. The graphic piece is mailed within a clear plastic envelope.