AIGA Philadelphia Design Awards

 

American Institute of Graphic Arts, Philadelphia 

Exhibition catalog, brochure, invitation

Recognition

Nominee, Cooper Hewitt People’s Choice Awards 2009;

COUPE Magazine 2009 Design Awards Annual;

Communication Arts 2009 Design Awards Annual 

Publication

Damn Good; More Graphic Simplicity; COUPE Magazine;

Regular: Graphic Design Today; GDUSA Magazine

GDLOFT designed this catalog for the AIGA Philadelphia’s Design Awards Competition. GDLOFT focused on representing all designs, for winners or non-winners, as well as creating a book to serve as “art” within the context of a gallery for the winners exhibition. The catalog print-run was limited to the same amount of entries received (which was 576) to represent all the work of the design community. Using a variable printing program, each cover is a different color of a predetermined spectrum. In other words, each cover was a slightly different shade of color from the one previous and the one that follows. The color scheme follows ROYGBIV; thus, making each catalog entirely unique, with no two pieces identical. In addition, each catalog was individually numbered. When all catalogs are stacked together the spines create a seamless spectrum of color that produces the quality of a sculpture. 

AIGA Philadelphia Design Awards 2008 Exhibition Catalog Invitation Brochure Graphic Design Aura GDLOFT
AIGA Philadelphia Design Awards 2008 Exhibition Catalog Invitation Brochure Graphic Design Aura GDLOFT
AIGA Philadelphia Design Awards 2008 Exhibition Catalog Invitation Brochure Graphic Design Aura GDLOFT

Each cover was a slightly different shade of color from the one previous and the one that follows. The color scheme follows ROYGBIV; thus, making each catalog entirely unique, with no two pieces identical.

AIGA Philadelphia Design Awards 2008 Exhibition Catalog Invitation Brochure Graphic Design Aura GDLOFT
AIGA Philadelphia Design Awards 2008 Exhibition Catalog Invitation Brochure Graphic Design Aura GDLOFT
AIGA_PDACatalog_13_WEB.jpg
AIGA Philadelphia Design Awards 2008 Exhibition Catalog Invitation Brochure Graphic Design Aura GDLOFT
AIGA Philadelphia Design Awards 2008 Exhibition Catalog Invitation Brochure Graphic Design Aura GDLOFT
AIGA Philadelphia Design Awards 2008 Exhibition Catalog Invitation Brochure Graphic Design Aura GDLOFT
AIGA Philadelphia Design Awards 2008 Exhibition Catalog Invitation Brochure Graphic Design Aura GDLOFT
AIGA Philadelphia Design Awards 2008 Exhibition Catalog Invitation Brochure Graphic Design Aura GDLOFT
AIGA Philadelphia Design Awards 2008 Exhibition Catalog Invitation Brochure Graphic Design Aura GDLOFT
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GDLOFT focused on representing all designs, for winners or non-winners, as well as creating a book to serve as “art” within the context of a gallery for the winners exhibition.

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