
What we do
We do more than design. We analyze your content.
We integrate your ideas and text into the process too. We transform your content for your audience of fine artists – we know how they think and process information because they are us. We understand
you’re on a budget.
And we love print!
Who we are
We are fine artists who understand commercial art.
And we are designers who understand the fine art world. We are academics who “get” the market and commercial artists with roots in academia and fine art.
Allan Espiritu
Principal, Creative Director
Allan Espiritu, founder of GDLOFT PHL, is a Philadelphia-based, award-winning graphic designer and educator. Espiritu received his BA in graphic design from Rutgers University-Camden and his MFA in graphic design from the Yale University School of Art. Espiritu’s work has been published and acknowledged by AIGA, GDUSA, UCDA, Graphis, Communication Arts, Print Magazine, HOW, STEP, Applied Arts, and Art Directors Club. GDLOFT’s work has also appeared in Gestalten Princeton Architectural Press, PIE Press, and Rockport publications. Espiritu heads the Graphic Design concentration program at Rutgers University-Camden. He served as President of the AIGA Philadelphia Chapter from 2011 to 2013.
Kevin Kernan
Principal, Managing Director
Kevin Kernan is a principal at GDLOFT, overseeing project management and business development. Kevin has an extensive background in print production, social media, and web design, having worked with Current Medicine/Current Science, Philadelphia City Paper, and Drexel University. He received his BA in graphic design from Rutgers University-Camden and holds a master’s degree in Arts Administration from Drexel University, where he specialized in working with nonprofit organizations and universities. Kernan’s work has been published and acknowledged by AIGA, GDUSA, UCDA, Telly Awards, Creative Quarterly, Print Magazine, and TED.

Matthew Higgins
Graphic Designer
Matt received with a degree in graphic design from Rutgers University and has been with GDLOFT since the summer of 2015. While he designs for all of GDLOFT’s clients, Matt currently designs and manages projects for University of the Arts, Rutgers University, Philadelphia Photo Arts Center, and IMPACT Services. He has received awards for his designs from Applied Arts, GDUSA and the National Students Design Conference.
Andrew Zaeh
Director of Imaging
Andrew Zaeh is an accomplished visual storyteller who has an extensive history of delivering still and moving imagery that harmonizes aesthetic vision with commercial objectives. With a career that began as a creative for major record labels, Andrew helmed the branding for artists including Jay-Z, Bruno Mars, Janelle Monáe, Shawn Mendes and Nick Jonas. When an opportunity to photograph the SXSW festival presented itself, Andrew's skillset expanded to include photography and direction. Since then, Andrew has had the pleasure of lensing still campaigns for AT&T, Revlon, Pfizer, Johnson & Johnson and has directed music videos featuring Fall Out Boy, 2 Chainz, Elton John & Courtney Love. Based in Brooklyn, Andrew represents the New York arm of GDLOFT.
Who we work with
We understand the fine art world, the process, the audience and the system. We understand what curators are looking for and what they’re trying to do. We can facilitate projects more quickly. We are insiders and outsiders simultaneously, and we draw on both perspectives to create meaningful experiences.

Academy of Natural Sciences
ASPCA
Astral Artist
Botswana Cheetah Reserve
Bus Stop Boutique
CFEVA
CHAD
The City of Philadelphia
The Clay Studio
Dapper Dog
Ego Po
Elizabeth Demaray, Artist
Enchantment Theatre
Eastern State Penitentiary
Hopeworks
Hopkins House
Illustrating Progress
Kensington Community Partners
KYLD
Lantern Theater Company
Legal Clinic for the Disable (LCD)
Lethe Press
Margery Amdur, Artist
Mutya
NIM
NPEA
Office of Arts, Culture and the Creative Economy
Onyx Valley
Oxford Press
Paul Bernstein, Artist
Perfect Communications
Pew Center for Arts & Heritage
Pig Iron Theater
PlayPenn
Philadelphia Mayor’s Fund
Philadelphia Photo Arts Center
Preservation Alliance
Rock to the Future
Rothman Institute
The Schuylkill Center
Swarthmore College
Temple University
Temple Contemporary
TRACE
University of the Arts
University of Pennsylvania
Wharton
WRT
Want to work with us?
